Sunday, August 26, 2007

All hail the invasion

Recently, if you have been to Wisma Atria (isn't it a bitch that you have to get out of the MRT station, walk a distance amidst pushy, sweaty bodies, up a flight of stairs, and down a packed escalator to get into the mall), you will notice the new kid on the block - Cotton On.

Having studied in Australia for more than a year, I don't recall buying anything from the label that originated from Down Under. I bravely ventured into the crowded outlet at Wisma. The first time I went in, I was just checking out the prices. Lower than in Australia if I recalled correctly. I vaguely remember hearing an Aussie bloke at the cashier but dismissed it as a hallucination. After all, I had just ended work. The next day I went back to the outlet to check out the hallucination. Much to my amusement, it was reality. Besides importing the label, the salespeople are from Australia too! Not all of them, but the cashiers were. There was the "How are you today?" greeting together with the "See you later" conclusion. Wow! A real Aussie flavour for the brand!

May I just point out that "How are you today" is a funny greeting to me? Does it mean that you are only concerned with how I am today and not yesterday, let alone tomorrow? Only today is of importance? "See you later" is also amusing to me because if you break it down, you are expecting the person to return on pretty much the same day. How likely is that? Not that I have anything against anyone using these phrases. Technically, I guess they are not as wrong as saying "irregardless" and "double confirm". +_+

I really hope some big shot from the local fashion industry is looking at this blog because I can then implore them to import Aussie labels such as Temt, Valleygirl, and Sportsgirl. Would you resist fashion like these at knockout prices?

I understand that Sportsgirl was available in Singapore. The outlet at Specialist Center closed down quite long ago. Now, however, I feel that Singapore is ready for Sportsgirl to make its appearance again. For one, many Singaporeans studied in Australia and have come to know the brands (I'm talking about the ladies here of course). Secondly, labels in the same price range such as Topshop, Zara, and Mango are well-received in Singapore. If this isn't the time to import the brands, when would you do so?
The most important part? They have new stocks weekly! So if their marketing strategy is the same as in Australia, there is something on sale nearly every week in order to make way for new goods! Smashing! So hurry and import them now!

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